Statista predicts that revenue in the jams, jellies, purées & marmalade segment will amount to US$23,013 billion in 2020. The segment is expected to show a revenue growth of 3.9% in 2020, and an average of 2.0% annually (CAGR 2020-2023).
The top 5 economies predicted to generate the most revenue in the jams, jellies, purées & marmalade market are China, France, Brazil, the US and Germany.
According to Mordor Intelligence, the developing regions of Asia-Pacific and South America are expected to grow at a high CAGR, due to the increase in demand for sugar-free and healthy fruit spreads. Major growth opportunities lie in China, Brazil, India, Bangladesh, Argentina and South Africa, where market growth is supported by the large population, high supplementary food demand and changing lifestyle in terms of food consumption, preference, and taste.
However, Europe and North America remain the largest markets in terms of consumption. In 2016, Europe accounted for a major share in the global fruit spread market due to increasing varieties, flavors, and growing popularity of fruit spreads made from super-fruits. France, Germany, and the Netherlands comprised almost 50% of total imports in Europe. North America also accounts for a significant share in the fruit spreads market, owing to the mature food processing industry in the region.
According to World’s Top Exports’ (WTEx) 2017 figures, the United States and United Kingdom incurred the highest deficit in the international trade of jams. The US reported a -USD175.8 mil net export deficit (up 18% since 2013), while the UK reported a -USD133.7mil net export deficit (up 2.5%). This negative cashflow highlights both countries’ competitive disadvantage for this specific product category, but also signals opportunities for jam-supplying countries to satisfy the powerful demand.
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