Rice Up is an organic snack company from Bulgaria, specialized in the export of rice organic snacks. In our busy and dynamic life, everyone thinks whether one is not making a compromise with one’s quality of life, most of all with the quality of food one eats. Making a choice to live healthily and follow a good diet is not easy on a daily basis. It is hard to keep track of calories, ingredients, allergens, and more often than not one makes the assumption that when food is healthy it is not tasty. We chose whole grain brown rice for a base of our snacks.